Apple, the maker of the iPhone and iPad, recently announced its plan to attract small business owners. The company plans to hire engineers to help with developing products geared towards entrepreneurs. Apple’s decision should not come as much of a surprise. According to a survey conducted by Gartner, small businesses spent $310 billion on technology-related products this year alone. Apple hopes to capitalize on the popularity of its products and Gleacher & Co. analyst Brian Marshall notes that, “they’re well aware of the opportunities in business.” More evidence of Apple’s shift in focus can be seen in the design of their newly built stores. The stores include conference rooms that are intended to be used for meetings between sales staff and business owners.
Apple makes small business a priority
Published: July 29, 2010Posted in: Articles
My name is Chinwe Onyeagoro and I am the editor of New Equity Daily. Five years ago I started a small business called O-H Community Partners in Chicago and one of the lessons I’ve learned is it’s not enough to simply concentrate on producing a good product or providing quality service or offer the best price. There’s an extra component that is crucial to the survival and growth of our businesses: funding and financing whether we are starting up or trying to maintain our operations or planning to grow. Without adequate funding, small businesses like ours run the risk of stagnating, or even closing. Financing is out there. It’s available. It’s just harder to find.